İzzet Güvenilir

izzet Guvenilir

2008-10-22T06:09:00.000-07:00

A driven and experienced entrepreneurial leader with a deep strategic and technical understanding of the chemical industry. Track record of building and leading high performance teams in the creation of the better level institutionalization on the family owned companies. Able to combine multinational and international organizations experience, strategic insight and managerial know-how to synthesize new bold challenges.

Master of Science from Institute of Science and Technology of Istanbul Technical University and Bachelor’s degree at Chemical Engineering of Istanbul Technical University.

He has worked 17 years for Turk Henkel AS / Cognis Kimya AS. He was a manager in the gainful two Strategic Business Units: "Surface Technologies" and "Care Chemicals".
He has participated international meeting and training studies in many countries – Germany, Ireland, Spain, Italy, Jordan, U.A.E, Thailand, USA – and Turkiye. He was Sales and Marketing Manager for Turkiye and closed 20 countries in his last position of Cognis Kimya. He added his performance to the global company strategies.

He has started to manage Canan Kozmetik companies at the beginning of 2004 as General Manager, left his position at the end of the year 2006. In November 2007, L'oreal has signed agreement for acquisition of Canan Kozmetik AS group.

He is currenty in international trade area, preparing venture programs and still reading history.

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Education

2008-10-21T13:43:00.000-07:00

Master of Science
Istanbul Technical University (09.1982 - 02.1984)
Institute of Science and Technology
Chemical Engineering Department

Becholar's Degree
Istanbul Technical University (01.01.1979 - 01.10.1982)
Faculty of Chemical & Metallurgical Engineering
Chemical Engineering Department

Foreign Languages
English
Computer Skills
High skill MS software, e-business, web design & Lotus Notes designer

Date of Birth
1960 - Çanakkale
Marital Status
Married

Hobbies
History, IT, football and Politics
Club/Association Memberships
TEMA, ITO, TOBB Cosmetic Council
Smoking
I don't smoke

Contact:
By e-mail (izzet@guvenilir.org), or telephone

Career Highlights

2008-10-20T06:12:00.000-07:00

Experienced General Manager - 3 years running early-stage of institutionalization in the family owned cosmetic company. Raised over 60 million USD in consolidated annual sales turnover.

Made Ipek brand the market leader of Turkish market in Shampoo, Hair Conditioner and Hand Liquid Soap segments by increasing total annual sales from 20 to 30 million units in 3 years. This has led to first position of quantitative market share over against the multinational competitors, Procter & Gamble, Unilever and Colgate Palmolive etc.

Successfully take over the regional business of Care Chemicals in 20 countries of Middle East and Turkic Republics from Henkel-Cognis Germany to Turk Henkel-Cognis Kimya. Raised over 20 from 3 million Euro Annual Sales Turnover in 5 years.

Experienced negotiator and director - dealer and distributor agreements, investment on manufacturing, company merger and acquisition

Awarded Painting Mention from Turkish Telecom during high school period,
the Years Best Young Manager of Turk Henkel in 1989,
the Highest Performance Award of Care Chemicals Worldwide by President Mr. Ridinger in 2003 and
the World Innovation Award of BASF for his company Canan Kozmetik.

Work Experience A

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11.2006 - Current
Demir Kimya Sanayi, İstanbul, General Manager

05.2004 - 11.2006
Canan Kozmetik Group , İstanbul, General Manager

Reporting to the management board for all group companies (Canan Kozmetik, Canan Pazarlama, Seda Plastik and free-zone company) as the first professional General Manager. Managed all company functions, updated company vision and raised over the consolidated annual sales turnover of 60 million USD . Managed a 250-person team.

Main achievements
Established and realized new business and market opportunities and built effective business relationships to ensure ongoing profitable business. Thus created double Annual Sales Turnover and Ebit DA in three years.

Massively improved and prepared the common systems in the company for the strategic alliances and mergers.

Developed and launched highly successful new products; Baby Shampoo, Hand and Face Cream, Hand and Face Lotion and Hair Gel for competing with multinational and local companies in cosmetic markets.

Created the progressive and highly influential Cosmetic Sales Team to maximize sales in the dealer channel. This exponentially increased our market penetration to 25 000 Sales Points throughout Turkiye.

Formulated various expansion plans for penetrating different countries, increasing revenue base by over $15 M in three years by representing about triple growth on foreign markets.

Plan and realized the introduction of a second brand as a highly effective counter-strategy against cheaper import products in some countries.

Achieved the ambitious target of one distributor in every region in Turkiye and one dealer in every country in the region.

Set up and chaired the studies of mid-term strategic plan for next five years, applied the training program during two years to attain the stronger middle level management of the company for concerned managers.

Participated the Cosmetic Council in the Union of Chambers and Commodity Exchanges of Turkiye (TOBB) which led to sector scale studies of Cosmetic Industry.

The L’Oréal group has signed an agreement to acquire 100% of the Turkish hair care products company Canan Kozmetik Group.

Work Experience B

2008-10-18T03:25:00.000-07:00

01.1996 - 03.2004
Türk Henkel - Cognis AS, İstanbul, Sales Director – Care Chemicals SBU

Reported to the SBU Manager, Care Chemicals (Cosmetic and Detergent Industry) and Sales Director South Europe for the sales and marketing activities for 20 countries of Middle East and Turkic Republics plus Turkiye. Managed all range of technical services through markets; planning and forecasting; sales and marketing strategies and campaigns; target market selection, sales channel creation as well as new dealer creation and agreements. Managed a 10-person team, with 5 person as matrix.

Main achievements
Succesfully took over the reginal business of Care Chemicals in 20 countries of Middle East and Turkic Republics from Henkel-Cognis Germany to Turk Henkel-Cognis Kimya. Raised over 20 million EURO annual sales turnover from 3 in 5 years.

Managed a customer portfolio consisting of around 500 existing one with local and international dealer and distributors.

Participated international meeting and workshop of the company to transfer and discuss information inter-markets.

Created several long term contracts with national and international clients.

Participated and chaired basic company projects, as re-engineering, ISO and self managing teams, SAP and company web site design for e-commerce.

01.1987 - 12.1995
Türk Henkel AS, İstanbul, Sales Director – Surface Technologies SBU

Reported to the SBU Manager, Surface Technologies (Metal industry)

Managed all range of technical services through the sectors of Automotive Suppliers, Aluminium, Steel and Water Treatment industries, sales and marketing strategies and campaigns, planning and forecasting, sales channel management in Turkish market.

Created a revolutionary, milestone special long term contracts namely "Chemical System Management" first time in Turkiye for national and multinational clients like Nacanco, Çelik Halat, Carnaud Metal Box etc.

Managed the establisment of water treatment busiess in the company, first branded products for swimming pool treatment in Türkiye.

Training & Courses:
* Technical Training for Metal Chemicals, DE-July 1989, 21 days,
* Technical Training for Water Treatment Chemicals, DE-November 1990, 5 days,
* ISO Quality Assurance Seminar, TR-May 1991, 2 days,
* Determination of Performance Criteria, TR-March 1992, 3 days,
* Re-engineering Seminar, TR-January 1993, 2 days,
* Targeted Marketing, TR-November 1995, 2 days,
* Effective Management, TR-November 1995, 3 days
* Technical Training for Care Specialties & Surfactants, DE-April 1996, 15 days
* Self Managing Teams Seminar, TR-October 1996, 1 day
* Psycho Selling, Bruce King Seminars, TR-September 1999, 1 day
* Basis of Management, Arentz Igges & Partner, TR-July & November 2000, 3+2 days
* Business as unusual, Fed Training, TR-November 2000, 2 days
* Branding on the internet, Al Ries, TR-February 2001, 1 day
* Brands, Tom Brackett-Interbrand, TR-October 2004, 1 day